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Kate Spade acquisition will add millennial shoppers to Coach customer base

Tuesday, May 9, 2017

Fonte: MarketWatch

Experts say Coach Inc.’s deal to acquire Kate Spade & Co. carries multiple benefits for both companies. The biggest boon, for Coach, might be the gateway to millennial shoppers that Kate Spade provides.

Coach COH, +0.91% has been undergoing a transition of late, which includes pulling back from department stores in order to protect the brand from rampant promotions, and acquiring and integrating Stuart Weitzman, the luxury accessories brand.

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